All Saint's Church's new visual identity is launched this month on Advent Sunday 27th November at the beginning of a new church year.
Canon David Hodgson, Rector of All Saints writes:
"The concept for the icon is an abstracted leaf motif from the church font. The four leaves of different bright colours reflect our inclusive welcome and holistic approach to Christian faith, and the four priorities of our mission; worship, spiritual growth, youth and community. There is a subtle reference to the cross, the heart of our faith, in the icon's negative space. The abstract leaf veins produce the effect of a burst of light or star when the icon is placed on a white background.; representing the light of Christ generally, and also recalling our now familiar star on the church tower illuminated during December."
The new identity was designed by Morse-Brown Design of Birmingham who have done work for the national Church of England and the Diocese of Oxford.
The final design approved by the Church Council on 1st November was based on the feedback received from over 50 members of the church on several initial options. The company are also designing a new website for All Saints Church set to be launched before Christmas and a new Christmas themed publicity leaflet to be distributed across the parish.
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